FEATURED NEOLOGISM:

Krindž (eng.”cringe)” – a way to describe a particularly unpleasant feeling, due to elements that might be genuinely stressful, or completely banal. The expression became popular on social media, especially via platforms such as TikTok and Instagram, amongst the younger generation of Internet users. The expression has since then, become a staple in Internet communication, having been transcribed into multiple languages, including Serbian, without any translation. Despite the fact, there are translational equivalents for the term cringe, it is simply used in its original English form, thus making it not only a neologism, but an anglicism. In the post, pandemic era, “krindž” is used in spoken language, as much as it is online.

Born and raised in Belgrade, Serbia, she graduated from the University of Belgrade, Faculty of Philology, Cátedra de Estudios Ibéricos, and subsequently obtained a Master’s degree in Communications and Public Relations. In 2025, she defended her doctoral dissertation at the University of Belgrade, Faculty of Philology, titled: “Language Characteristics of New Media Discourse on Football: A Contrastive Analysis of Serbian and Spanish Language Corpora”.
Her research examines sports media discourse from a multidisciplinary and multilingual perspective, with a particular focus on corpus linguistics and contrastive analysis. Her academic work and publications are situated within discourse analysis, corpus linguistics, and lexicography.
In parallel with her academic career, she founded a digital platform dedicated to sports reporting and commentary. This initiative reflects her broader commitment to bridging academic research on media discourse with contemporary journalistic practice, particularly within evolving digital communication environments.
Publications:
Lazarević, J, (2024): Tekstometrija u korpusnoj lingvistici, srpski fudbalski korpus srFudko. Nasleđe, (59), 111-124, doi: 10.46793/NasKg2459.111L
Lazarević, J, Kitanović, O. (2024): Izgradnja rečnika fudbalske terminologije vođena podacima i Ontolex modelom, Infoteka, (24), 29-52, doi:10.18485/infotheca.2024.24.1.2
Lazarević, J. (2021): Karakteristike komunikacije o sportu na društvenim mrežama, Uzdanica, XVIII (1), 149-158 doi: 10.46793/Uzdanica18.1.
Lazarević, J. (2023): Elementi konseptizma u „Snu o strašnom sudu” Fransiska de Keveda, Sinteze, (24), 1-15, doi:10.5937/sinteze12-49021.
Lazarević, J, Stanković R, Škorić M, Rujević B. (2023): Football terminology: compilation and transformation into OntoLex-Lemon resource. Proceedings of the 4th Conference on Language, Data and Knowledge, Wiena, pp. 634-645
Lazarević, J, Kitanović, O. (2025): Contrastive Analysis of Syntax Patterns in Comparable Football Corpora in Spanish and Serbian Languages. South Slavic Languages in the Digital Environment – JuDig. November 21-23, Belgrade, Proceedings Vol. I/1, Belgrade, 163-179, DOI: 10.18485/judig.2025.1.1.ch10
Translated into English: Banković, J. (2021). If the Seas Catch Fire. Chicago: Amazon, ISBN-139798711562832. (Banković, J. (2015). I da se mora zapale. Beograd: Arhipelag).