FEATURED NEOLOGISM:

One neologism I find particularly intriguing is the German term “Glotzkapitalismus”, a compound noun formed from glotzen (to stare or binge-watch) and Kapitalismus (capitalism). The word critiques how digital media platforms commodify attention, turning passive viewing into a marketable resource. It emerged in German media discourse in the 2010s, especially in critiques of streaming services, social media algorithms, and surveillance capitalism. Structurally, it reflects a characteristic feature of German word formation—creative compounding to generate socially reflective vocabulary. “Glotzkapitalismus” encapsulates the shift from traditional consumer capitalism to attention-based digital economies. The term has appeared in socio-critical essays and public discourse, including the Frankfurter Allgemeine Zeitung and blog platforms. I find it compelling as it reveals how neology can articulate complex socio-technological changes with linguistic creativity and critical nuance.

Rahim Şentürk is a researcher and lecturer in German Language Education at Trakya University and a DAAD-funded visiting scholar at Ruhr University Bochum. His academic focus includes lexical innovation, communicative grammar, phraseology, and digital foreign language pedagogy. He is actively involved in COST Action PhraConRep and specializes in integrating AI and corpus-based resources into language teaching. His recent work explores how neologisms, idiomatic expressions, and lexical creativity can be effectively taught in multilingual and digital learning environments. He has published exam-oriented vocabulary books and conducted workshops on AI-supported vocabulary instruction. His research aligns closely with ENEOLI’s goals in neology, digital resources, and pedagogical training. https://personel.trakya.edu.tr/rahimsenturk/